Dun & Bradstreet: What It Does, Funding, History, and Rating

Dun & Bradstreet: What It Does

Dun & Bradstreet is a leading provider of business information and insights. With over 180 years of experience, Dun & Bradstreet helps businesses make informed decisions by providing them with comprehensive data and analytics.

Through its vast database, Dun & Bradstreet collects and analyzes information on millions of companies worldwide. This includes data on company financials, credit scores, business relationships, and more. By accessing this data, businesses can gain valuable insights into their own operations as well as those of their partners, suppliers, and competitors.

Comprehensive Business Data

Dun & Bradstreet offers a wide range of data products and services to meet the needs of businesses of all sizes and industries. Its offerings include:

  • Business Credit Reports: Dun & Bradstreet provides detailed credit reports on companies, allowing businesses to assess the creditworthiness of their customers and suppliers.
  • Marketing Data: Dun & Bradstreet offers marketing data solutions that help businesses identify and target their ideal customers, enabling them to optimize their marketing efforts.
  • Supplier Risk Management: Dun & Bradstreet helps businesses mitigate supply chain risks by providing insights into the financial stability and operational performance of their suppliers.
  • Compliance Solutions: Dun & Bradstreet offers compliance solutions that help businesses comply with regulatory requirements and mitigate risks associated with anti-money laundering, know your customer, and other compliance issues.

Benefits of Dun & Bradstreet

By leveraging Dun & Bradstreet’s data and insights, businesses can:

  • Make Informed Decisions: With access to comprehensive business data, businesses can make informed decisions about their operations, partnerships, and growth strategies.
  • Manage Risks: Dun & Bradstreet’s risk management solutions help businesses identify and mitigate risks associated with credit, supply chain, and compliance.
  • Enhance Efficiency: With access to accurate and up-to-date data, businesses can streamline their operations and improve efficiency.

Overall, Dun & Bradstreet is a trusted partner for businesses looking to gain insights, manage risks, and drive growth. Its comprehensive data and analytics empower businesses to make smarter decisions and achieve their goals.


Dun & Bradstreet is a publicly traded company, meaning it raises funds by selling shares of stock to investors. The company’s stock is listed on the New York Stock Exchange under the ticker symbol DNB. This allows individuals and institutional investors to buy and sell shares of Dun & Bradstreet on the open market.

In addition to stock sales, Dun & Bradstreet also generates revenue through various other sources. One of the main sources of revenue is the sale of its business information and data products. These products provide valuable insights and analytics to businesses looking to make informed decisions about potential customers, suppliers, and partners.

Another source of funding for Dun & Bradstreet is through partnerships and collaborations with other companies. By working together with strategic partners, Dun & Bradstreet is able to expand its reach and offer additional services to its customers. These partnerships often involve joint marketing efforts, data sharing, and technology integration.

Lastly, Dun & Bradstreet may also obtain funding through debt financing. This involves borrowing money from banks or issuing corporate bonds to investors. This type of funding allows the company to access additional capital to support its operations and growth initiatives.

History of Dun & Bradstreet

Throughout its history, Dun & Bradstreet has played a crucial role in the development of the credit industry. In the early years, the company pioneered the use of credit reporting, introducing the concept of credit ratings and credit reports. This innovation revolutionized the way businesses assessed the creditworthiness of their customers and partners.

Over the years, Dun & Bradstreet expanded its operations and services, becoming a global leader in business data and analytics. The company developed advanced technologies and methodologies to collect, analyze, and interpret vast amounts of data, helping businesses gain valuable insights into market trends, customer behavior, and risk management.

Today, Dun & Bradstreet continues to be at the forefront of the industry, providing businesses with comprehensive data solutions and analytics. With its extensive database and advanced analytics capabilities, D&B empowers companies to make smarter decisions, mitigate risks, and drive growth.

Key Milestones

Key Milestones

Throughout its history, Dun & Bradstreet has achieved several significant milestones:

  • In 1849, Dun & Bradstreet published its first reference book, the Mercantile Agency Reference Book, which contained credit information on businesses.
  • In 1933, D&B introduced the D-U-N-S Number, a unique identifier assigned to each business in its database, revolutionizing the way businesses were identified and tracked.
  • In 1962, Dun & Bradstreet launched the first computerized credit reporting system, streamlining the credit evaluation process.
  • In 2000, D&B expanded its services to include supply chain management solutions, helping businesses optimize their procurement processes.
  • In 2019, Dun & Bradstreet went private after being acquired by an investor group, marking a new chapter in its history.

With its long and impressive history, Dun & Bradstreet has established itself as a trusted source of business information and insights. Its commitment to innovation and excellence has made it a leader in the industry, helping businesses thrive in an ever-changing marketplace.


The rating system uses a scale from 1 to 100, with 1 being the highest rating and 100 being the lowest. A lower rating indicates a lower level of risk and a higher level of creditworthiness, while a higher rating suggests a higher level of risk and a lower level of creditworthiness.

By using the Dun & Bradstreet rating system, investors and businesses can make more informed decisions about whether to engage in financial transactions with a particular company. This rating provides valuable insights into the financial stability and performance of a company, helping to mitigate risks and ensure the success of business transactions.

Furthermore, the Dun & Bradstreet rating system is widely recognized and trusted by financial institutions, investors, and businesses around the world. It serves as a benchmark for evaluating the creditworthiness and financial health of companies, providing a standardized and reliable measure of risk.